Marketing campaigns
Advance your marketing career by mastering the skill of marketing campaigns.
Who is this course for?
- Marketing Executives and Managers with 2+ years of experience, who currently manage 1-2 channels.
- Social Media Managers, Content Marketing Managers and Copywriters who want to transition to a broader remit.
- Marketers who want to progress into more generalist roles as Growth, Brand or Digital Marketing Managers.
How is this course different?
- Practical course with templates, briefs, checklists, and case studies.
- Designed by a CMO practitioner as an internal training for her marketing teams.
- Learn by doing your own campaign for Pangaia and get feedback from your instructor.
Course description
💡 MULTI-CHANNEL MARKETING
Digital marketing channels like search, social media, affiliates, partnerships, and PR, are often siloed in start-ups. Learn how you can orchestrate all these channels to launch a multi-channel marketing campaign.
💻 PROGRESS YOUR MARKETING CAREER
Launching multi-channel campaigns is a complex marketing skill and is one of the most sought-after skills in start-ups. You will be able to drive growth and ultimately advance your marketing career.
🤓 PERSONALISED LEARNING
Join live mentoring to ask any questions on the course or your marketing career and get personalised feedback from the instructor on your project.
🧰 COURSE DESIGN
The course is based on the practical experience of our instructors and an analysis of job ads for Marketing Manager roles in the UK to guarantee that the skills you master are the ones that companies are looking for.
🧭 TAKEAWAYS
Get access to real templates that are used for campaign management: Campaign brainstorming template, Campaign plan template, Consumer interview guide, Channel-content checklist and Creative brief.
💰 PRICE
The course cost of £199 covers lifetime access to on-demand content, all future course improvements and live mentoring. We offer a Money-Back Guarantee in case this course isn’t for you.
What would you get?
Practical skills
Develop in-demand marketing campaigns skills that you can apply immediately in your current role. Showcase your new digital marketing skills by making your own Digital Marketing Portfolio.
Your own project
Learn by doing: Complete your own project that you can include in your Marketing Portfolio. The project will feature create a campaign for the sustainable brand Pangaia.
Feedback & mentoring
Get personalised feedback from the instructor on your project. Join monthly Live Mentoring to complete practical exercises and ask any questions about the course or your marketing career.
Who is this course for?
Why People Love ACTA School
If you don’t know how to progress in marketing, I can say with confidence that this course is worth it. The content of the course is practical and super useful, and each topic is thoroughly described.
It was very easy to follow the recommendations from the course; I was able to apply them to my job immediately. I believe Victoria's course was also one of the reasons why I got promoted recently.
Course outline
The Fundamentals
📌 Campaign definition
📌 Campaign principles
📌 Types of campaigns
📌 The importance of campaigns
📦 Hands-on Project – Introduction to the brand Pangaia
02 Planning
📌 Planning framework
📌 Campaign planning document
03 Objectives
📌 Objective cascading
📌 Marketing KPIs
📦 Hands-on Project – “Campaign Objectives”
04 Audience
📌 Segmentation
📌 Targeting
📌 Consumer insights
📌 Interviews
📦 Hands-on Project – “Insights”
05 Concept
📌 Brainstorming
📌 Campaign concepts
📦 Hands-on Project – “Concept Brainstorming”
📌 Messaging
📌 Creative concept
📦 Hands-on Project – “Messaging”
06 Journey
📌 Funnel approach
📌 McKinsey Framework
📌 ZMOT from Google
📌 AARRR Framework
📦 Hands-on Project – “Funnel”
07 Channels
📌 Channel and content
📌 Offline channels
📌 Digital marketing channels
📌 Content
📌 Content repurposing
📌 Tactics
📦 Hands-on Project – “Channels & Content”
08 Strategy & Execution
📌 Campaign strategy
📌 Brand vs promotions
📦 Execution pitfalls
Course Recap
📌 Takeaway messages
📦 Hands-on Project
❓ Q&A and feedback
Meet your instructor
Victoria is a Chief Marketing Officer (CMO) at CAROL Bike, a start-up in the biohacking space.
Over the past 18 years, she has worked at top corporations, including Nestle, Intuit, Orange, and EE, as well as taking on CMO roles in start-ups in both the US and the UK.
Victoria found her passion in teaching and explaining marketing using digestible frameworks.
Meet our instructors
Learn from marketing practitioners who worked at Nestle, Unilever, EE, Just Eat and top startups in the UK.
Meet the team >
Victoria Rusnac
Victoria is currently a CMO for a start-up in the biohacking space. Over the past 18 years, Victoria has worked at top corporations, including Nestle, Intuit, Orange, and EE, as well as taking on CMO roles in start-ups in the US and the UK.
Larissa Walker
Larissa has 20+ years of corporate and start-up marketing experience. She has worked at Unilever, Just Eat, Memrise and Blinkbox as well as early-stage start-ups. Larissa is a full-stack growth expert with a focus on international scaling.
Sara Gordon
Sara is a brand and growth expert with 15 years of experience. Currently, she is the Brand Communications Director at ME+EM, building the global fashion brand. Prior to this, Sara was VP of Brand at Bloom & Wild and Zoe Health.
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